Privacy Policy
Last updated: January 2026
1. Introduction
Africa NowNow ("we", "our", "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services at www.africanownow.com (the "Platform").
Please read this policy carefully. By using our Platform, you consent to the practices described in this Privacy Policy.
2. Information We Collect
2.1 Information You Provide
We collect information you voluntarily provide, including:
- Account Information: Name, email address, phone number, password
- Booking Information: Travel dates, number of guests, special requests, dietary requirements
- Payment Information: Credit card details (processed securely by Stripe)
- Communication: Messages you send to us or Property Partners
- Preferences: Trip preferences from our booking wizard
2.2 Information Collected Automatically
When you use our Platform, we automatically collect:
- Device Information: IP address, browser type, operating system
- Usage Data: Pages visited, time spent, clicks, search queries
- Cookies: Session and preference cookies (see Section 7)
- Location Data: General location based on IP address
3. How We Use Your Information
We use your information to:
- Process and manage your bookings
- Communicate with you about your reservations
- Send booking confirmations and reminders
- Process payments securely
- Provide customer support
- Personalize your experience and recommendations
- Improve our Platform and services
- Send promotional communications (with your consent)
- Detect and prevent fraud
- Comply with legal obligations
4. Information Sharing
We may share your information with:
4.1 Property Partners
We share necessary booking details (name, contact info, booking dates, special requests) with the accommodation you book to fulfill your reservation.
4.2 Service Providers
We use trusted third-party services for:
- Payment Processing: Stripe (PCI-DSS compliant)
- Email Services: Resend
- Analytics: To understand Platform usage
- Cloud Hosting: Secure data storage
4.3 Legal Requirements
We may disclose information when required by law, court order, or to protect our rights, safety, or property.
4.4 We Do NOT
- Sell your personal information to third parties
- Share your payment card details (handled directly by Stripe)
- Share your information for unrelated marketing purposes
5. Data Security
We implement appropriate security measures including:
- SSL/TLS encryption for all data transmission
- Secure password hashing (bcrypt)
- PCI-DSS compliant payment processing
- Regular security assessments
- Access controls and authentication
- Secure cloud infrastructure
While we strive to protect your information, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.
6. Data Retention
We retain your information for as long as necessary to:
- Provide our services and fulfill bookings
- Maintain your account (if you have one)
- Comply with legal and regulatory requirements
- Resolve disputes and enforce agreements
Booking records are typically retained for 7 years for accounting and legal purposes. You may request deletion of your account at any time.
7. Cookies
We use cookies to:
- Essential Cookies: Enable core functionality (login, booking process)
- Preference Cookies: Remember your settings and choices
- Analytics Cookies: Understand how you use our Platform
You can control cookies through your browser settings. Disabling certain cookies may affect Platform functionality.
8. Your Rights
Depending on your location, you may have the right to:
- Access: Request a copy of your personal data
- Correction: Update or correct inaccurate information
- Deletion: Request deletion of your personal data
- Portability: Receive your data in a portable format
- Objection: Object to certain processing of your data
- Withdraw Consent: Withdraw previously given consent
To exercise these rights, contact us at privacy@africanownow.com. We will respond within 30 days.
9. International Transfers
Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place for such transfers, including standard contractual clauses and adequacy decisions where applicable.
10. Children's Privacy
Our Platform is not intended for children under 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. For significant changes, we will notify you by email or prominent notice on our Platform.
12. Contact Us
If you have questions about this Privacy Policy or our data practices, please contact us:
Africa NowNow - Data Protection
Email: privacy@africanownow.com
Support: support@africanownow.com